The Overview
The Overview
The Overview
Van Vliet New York, the American arm of the global J. van Vliet Flower Group, needed a digital experience that reflected its role as a premium wholesale floral destination for NYC’s creative community. The challenge was to bring its European sourcing heritage, expansive product selection, and community-driven ethos into a modern, convenient platform that serves florists and designers both in-store and online—anytime, anywhere.
Van Vliet New York, the American arm of the global J. van Vliet Flower Group, needed a digital experience that reflected its role as a premium wholesale floral destination for NYC’s creative community. The challenge was to bring its European sourcing heritage, expansive product selection, and community-driven ethos into a modern, convenient platform that serves florists and designers both in-store and online—anytime, anywhere.
Van Vliet New York, the American arm of the global J. van Vliet Flower Group, needed a digital experience that reflected its role as a premium wholesale floral destination for NYC’s creative community. The challenge was to bring its European sourcing heritage, expansive product selection, and community-driven ethos into a modern, convenient platform that serves florists and designers both in-store and online—anytime, anywhere.
Client
Client
Client
Client
Van Vliet (J. van Vliet Flower Group, USA)
Van Vliet (J. van Vliet Flower Group, USA)
Van Vliet (J. van Vliet Flower Group, USA)
Industry
Wholesale Floral / Retail
Wholesale Floral / Retail
Wholesale Floral / Retail
Service
Project Management
Project Management
Project Management
Duration
12 weeks
12 weeks
12 weeks
The Challenge
The Challenge
The Challenge
As the American arm of the global J. van Vliet Flower Group, Van Vliet supplies NYC’s florists and designers with premium flowers and greenery from top growers worldwide. With a business model built on trust and repeat customers, they needed a timeless website that could grow revenue across multiple shopping channels, increase online visibility, and attract new loyal clients.
As the American arm of the global J. van Vliet Flower Group, Van Vliet supplies NYC’s florists and designers with premium flowers and greenery from top growers worldwide. With a business model built on trust and repeat customers, they needed a timeless website that could grow revenue across multiple shopping channels, increase online visibility, and attract new loyal clients.
The solution
The solution
The solution
I oversaw the project as Senior Creative Project Manager, managing workflows between BX Studio’s design and development teams and guiding the Webflow build. We focused on creating an elegant, user-friendly site that highlighted their premium offerings while providing a clear path to customer registrations and online orders.
I oversaw the project as Senior Creative Project Manager, managing workflows between BX Studio’s design and development teams and guiding the Webflow build. We focused on creating an elegant, user-friendly site that highlighted their premium offerings while providing a clear path to customer registrations and online orders.
The RESULT
The RESULT
The RESULT
The new site reflects Van Vliet’s heritage of quality and creativity while positioning them as a modern leader in NYC’s floral wholesale scene. It strengthens loyalty with existing clients while attracting new customers through an elevated digital presence.
The new site reflects Van Vliet’s heritage of quality and creativity while positioning them as a modern leader in NYC’s floral wholesale scene. It strengthens loyalty with existing clients while attracting new customers through an elevated digital presence.
The new site reflects Van Vliet’s heritage of quality and creativity while positioning them as a modern leader in NYC’s floral wholesale scene. It strengthens loyalty with existing clients while attracting new customers through an elevated digital presence.
