The Overview
The Overview
The Overview
Montréal Break, a flagship Canadian student travel experience, needed a high-energy digital platform to promote its signature Montréal getaway and convert interest into bookings. The challenge was to balance bold visuals, social proof, and clear trip pathways—Rep or attendee—into a seamless, mobile-first experience that excites students while driving action.
Montréal Break, a flagship Canadian student travel experience, needed a high-energy digital platform to promote its signature Montréal getaway and convert interest into bookings. The challenge was to balance bold visuals, social proof, and clear trip pathways—Rep or attendee—into a seamless, mobile-first experience that excites students while driving action.
Montréal Break, a flagship Canadian student travel experience, needed a high-energy digital platform to promote its signature Montréal getaway and convert interest into bookings. The challenge was to balance bold visuals, social proof, and clear trip pathways—Rep or attendee—into a seamless, mobile-first experience that excites students while driving action.
Client
Montréal Break
Montréal Break
Montréal Break
Industry
Student Travel
Student Travel
Student Travel
Service
Brand Strategy
Brand Strategy
Brand Strategy
Digital Strategy
Digital Strategy
Digital Strategy
Content Marketing
Content Marketing
Content Marketing
Onsite Activations
Onsite Activations
Onsite Activations
Duration
Ongoing
Ongoing
Ongoing
The Challenge
The Challenge
Montréal Break is a flagship Canadian student travel program offering a unique spring break experience in one of North America’s most vibrant cities. The challenge was to differentiate Montréal Break from sister brands while giving it the same credibility, energy, and digital presence to attract new audiences.
Montréal Break is a flagship Canadian student travel program offering a unique spring break experience in one of North America’s most vibrant cities. The challenge was to differentiate Montréal Break from sister brands while giving it the same credibility, energy, and digital presence to attract new audiences.
The solution
The solution
I led the full rebrand and digital relaunch, crafting a new identity and website tailored to the Canadian student market. I built marketing campaigns showcasing the nightlife, culture, and excitement of Montréal, while ensuring the brand communicated safety and professionalism to parents and schools.
I led the full rebrand and digital relaunch, crafting a new identity and website tailored to the Canadian student market. I built marketing campaigns showcasing the nightlife, culture, and excitement of Montréal, while ensuring the brand communicated safety and professionalism to parents and schools.
The RESULT
The RESULT
The new Montréal Break brand reflects both the cultural energy of the city and the reliability of an established travel provider. With strong digital campaigns and onsite activations, the program continues to grow as the premier student trip in Canada.
The new Montréal Break brand reflects both the cultural energy of the city and the reliability of an established travel provider. With strong digital campaigns and onsite activations, the program continues to grow as the premier student trip in Canada.
The new Montréal Break brand reflects both the cultural energy of the city and the reliability of an established travel provider. With strong digital campaigns and onsite activations, the program continues to grow as the premier student trip in Canada.
