Overview
GradCity, a leader in high school graduation travel experiences, aimed to distinguish its offerings in a competitive market. The objective was to develop a compelling brand identity that resonates with students and parents, complemented by a cohesive digital strategy to enhance online engagement and reinforce brand recognition
Client
GradCity
Industry
Travel
Service
Branding
Digital Design
Web Development
Duration
4 Weeks
The Challenge
Hydra Lips' existing packaging was bland and did not capture the attention of potential customers. Additionally, their digital presence lacked the visual sophistication necessary to attract and retain a beauty-conscious audience. The brand needed a comprehensive solution to improve both its physical and digital presentation, thereby boosting sales and customer engagement.
The Solution
We created elegant packaging for HydraLips' lip balm, featuring soft colors and floral illustrations, enhancing shelf appeal and reflecting the brand's quality. Our digital strategy included a website overhaul and social media redesign, maintaining a cohesive brand image. Comprehensive guidelines were established for consistent branding across all platforms.
