The Overview
The Overview
The Overview
As North America’s largest student spring break provider, Breakaway Beach needed a complete rebrand and digital transformation to reflect its scale, energy, and credibility. The brand needed to connect with students seeking the ultimate trip while also earning trust with parents and schools.
As North America’s largest student spring break provider, Breakaway Beach needed a complete rebrand and digital transformation to reflect its scale, energy, and credibility. The brand needed to connect with students seeking the ultimate trip while also earning trust with parents and schools.
As North America’s largest student spring break provider, Breakaway Beach needed a complete rebrand and digital transformation to reflect its scale, energy, and credibility. The brand needed to connect with students seeking the ultimate trip while also earning trust with parents and schools.
Client
Client
Client
Client
Breakaway Tours
Breakaway Tours
Breakaway Tours
Industry
Breakaway Tours
Breakaway Tours
Breakaway Tours
Service
Brand Strategy
Brand Strategy
Brand Strategy
Digital Strategy
Digital Strategy
Digital Strategy
Content Marketing
Content Marketing
Content Marketing
Onsite Activations
Onsite Activations
Onsite Activations
Duration
Ongoing (since rebrand)
Ongoing (since rebrand)
Ongoing (since rebrand)
The Challenge
The Challenge
The Challenge
As North America’s largest student spring break provider, Breakaway Beach needed a complete rebrand and digital transformation to reflect its scale, energy, and credibility. The brand needed to connect with students seeking the ultimate trip while also earning trust with parents and schools.
As North America’s largest student spring break provider, Breakaway Beach needed a complete rebrand and digital transformation to reflect its scale, energy, and credibility. The brand needed to connect with students seeking the ultimate trip while also earning trust with parents and schools.
The solution
The solution
The solution
As Director of Brand & Marketing, I led the rebrand and new website launch, overseeing design, messaging, and digital strategy. I developed a content marketing approach that highlights trip experiences across social channels, crafted campaigns to grow registrations, and directed onsite activations to capture authentic student-generated content.
As Director of Brand & Marketing, I led the rebrand and new website launch, overseeing design, messaging, and digital strategy. I developed a content marketing approach that highlights trip experiences across social channels, crafted campaigns to grow registrations, and directed onsite activations to capture authentic student-generated content.
The RESULT
The RESULT
The RESULT
Breakaway Beach now has a bold, modern brand identity backed by a digital presence that drives growth year over year. The brand is recognized as the leading student travel provider and continues to expand through integrated marketing and experiential activations.
Breakaway Beach now has a bold, modern brand identity backed by a digital presence that drives growth year over year. The brand is recognized as the leading student travel provider and continues to expand through integrated marketing and experiential activations.
Breakaway Beach now has a bold, modern brand identity backed by a digital presence that drives growth year over year. The brand is recognized as the leading student travel provider and continues to expand through integrated marketing and experiential activations.
