A Project Manager, and Brand Strategist.
Embrave
Embrave is a non-profit organization that provides shelter, counselling, and advocacy supports for women, Two-Spirit, genderqueer, trans, and non-binary folks and their children impacted by gender-based violence. For this project, we created a 2-part film campaign to highlight the transformation and rebrand that Embrave: Agency to End Violence, formerly Interim Place, has gone through to expand its services to meet the needs of survivors in their communities.
01
The Evolution of Embrave
The Evolution of Embrave centers the voices of survivors in Embrave’s organizational goals, frameworks, and policies.
02
Defining Brave
Focuses on the voices of survivors. Their voices are the foundation that inspires the work that Embrave do. This film is a testament to standing in solidarity with survivors and advocating for a world free of violence.
My Role
As the lead overseer of the entire project, my role was pivotal in ensuring its successful execution from inception to completion. Collaborating closely with the directors, producers, and the Embrave team, I played a crucial part in achieving the project's objective of capturing the rebrand. One of my primary responsibilities involved providing meticulous art direction and wardrobe styling guidance, guaranteeing that every member of the Embrave team and the participants showcased outfits that genuinely reflected their unique styles. By meticulously curating their wardrobes, I ensured that each individual's personal style was accurately portrayed, contributing to a cohesive and authentic representation of their identities throughout the project.